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Many people have heard of walk-a-thons and bike-a-thons where people pledge money to some cause for each mile or kilometer walked or biked. A read-a-thon is similar except people or organizations pledge donations for each book or hour read. In our case, it is for each hour read.
We envision a twist, however, in that we will be offering the ability to make conditional pledges. For example, on might pledge some amount per hour but only for those readers who read more than a certain number of hours during a day, week or the entire read-a-thon. Alternatively one might pledge some amount for the class that has the highest number of hours read per student within a school, school district, city, etc. or the school that has the highest number of hours read within a school district, city, county, state, etc.